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The SEO business is experiencing an enormous change at this moment as Google tries to make sense of how keep seek applicable in the realm of web-based social networking, area mindful and versatile driven changes. What’s more, advertisers are finding that the meaning of SEO is changing from positioning #1 on Google to showing up wherever individuals are looking, including YouTube, Facebook, TripAdvisor and numerous different spots that individuals sort questions in.

This SEO Training/Workshop is for organizations in Chennai who are keen on driving huge measures of inquiry activity and positioning on Page 1 for focused watchwords. Astute advertising administrators and website admins who are as of now making ventures into advanced promoting will see the greatest increases from this useful, hands-on workshop.

The preparation covers the most recent advances and systems in the SEO people group and furnishes members with the information expected to actualize expansive site improvement extends in their association. It will likewise cover how SEO is adjusting to Social changes (Youtube, Facebook, Twitter), Location changes (FourSquare, Google Maps, Facebook Places), Mobile changes (cell phone look, tablet inquiry) and keeping “findability” important in 2015.

It is intended for promoting experts, deals administrators, corporate correspondence officers and web/IT experts. The preparation acquaints the members with the universe of SEO (Search Engine Optimization, positioning great on Google and Yahoo) – including planning, extend administration, watchword inquire about, on-page improvement, connect methodologies and transformation advancement.

Course Outline

  • Introduction to Search Marketing
  • How Search Engine Works

Keyword Research

  • Keyword Analysis
  • Prioritize your keywords

Competitive Analysis

  • Why Do Competitor Analysis
  • How to do Competitor Analysis

Design & Architecture

  • F-Pattern
  • Page Speed Improvement
  • Obvious Navigation
  • Readability and Contrast
  • Clean Layout
  • Forgotten Pages

Title Tags

  • How To Use Keywords in Title
  • How To Optimize Your Title with Modifiers

Meta Tags optimization

  • How Search Engines Use Meta Description
  • How to Create optimized Meta tags with in recommended Length

Header Tags

  • How To Optimize Your Header Tags
  • How Improve Header Tags With LSI and Google Instant

Image Optimization

  • Working Procedure Of Google image Search
  • Must Do Factors in Image Optimizing

Permalink Structure

  • How to Create Recommend Permalink Structure
  • Bonus Tips For Permalink Optimization

URL Canonicalization checking

  • What is URL canonicalization
  • When to use canonical
  • Difference Between 301 redirect and canonical
  • When to use 301 redirect

Internal Linking

  • What should Internal links look like
  • How many links should I add in the page?
  • Where should I put these links?
  • Link from the most credible to the almost visible

Content optimization

  • Keyword Density Checking
  • How increase your Keyword Weight
  • Content length optimization

Robots.txt creation

  • Importance of Robots.txt
  • When and Where to use Robots.txt attributes

XML and HTML sitemap creation

  • Search Engine Submissions
  • Social Bookmarking Submissions
  • Directory Submissions
  • Social media Submissions
  • Article Submission
  • Web 2.0 Creation
  • Blog Posting
  • PPT Submission
  • Classified Submission
  • Blog Comments
  • Forum Posting
  • Press Release Submission
  • Business listing etc.
  • Who needs local SEO
  • What are the benefits for small business
  • How to Optimize Local search
  • Local SEO Link Building Strategies
  • How to Track Customer Insights
  • How To use tools effectively
  • Google analytics
  • Web master tool
  • Rank Checker
  • Important Browser Plugins

  • Training by Working Professional from MNC companies
  • Project guidance taken care by IT Experts
  • One can easily get placed with tied up companies
  • Classes on sample projects & assigned to work with live project
  • Proper training for your bright future
  • 30 Days
  • Any graduates
  • Freelancers
  • Web designer/developer
  • Web master / Digital Marketing Executive
  • Firstly, One should be keen to learn
  • Working Knowledge in Computer
  • Working Knowledge in Internet

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