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DIGITAL MARKETING TRAINING


This course gives a most optimized plan of attack comprehension of the computerized scene including online networking promoting, site design improvement, email showcasing, show publicizing, versatile, assets and the cost of foundation.

We investigate the patterns in Singapore and around the area, what the effect these patterns are on shoppers, measuring and breaking down ROI, media arranging, creatives that work, industry best practices and gauges and additionally new and inventive employments of the innovation in advanced promoting.

The course likewise addresses the issues and difficulties confronting offices and advertisers in adjusting their association to the new advanced scene. Exhibited from an advertising specialist’s point of view – advanced showcasing is currently effectively caught on.

Digital Marketing Training Course Outline

  • What is Digital Marketing
  • Factors to measure advertising performance
  • Digital marketing channels (SEO, SEM and SMM)
  • How the search engine works
  • Google Search Architecture
  • Ranking methodology
  • Understanding the SERP and Search Operators
  • Search algorithm updates
  • Panda, Penguin, Humming Bird update
  • Latest search updates and predictions
  • Adding site and verification
  • Setting Geo target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestions
  • Url parameters (Dynamic Sites only)
  • Introduction to Keyword Research
  • Business analysis process
  • Types of Keywords
  • Keyword Research Methodology
  • Keywords Analysis Tools
  • Keyword generation ideas
  • Competition Analysis
  • Finalizing the Keywords List
  • Google website guidelines
  • Fundamental On-page Factors
  • Site speed analysis
  • Importance of Domain Names
  • File name Optimization
  • Static Vs Dynamic File Optimization
  • Url Parameters in GWT
  • Title Tag Optimization
  • Meta Tags Optimization
  • Headers Optimization
  • SEO Content Writing
  • Anchor Links Optimization
  • Image Tag Optimization
  • Creating HTML and XML sitemaps
  • Robot.txt and its importance
  • URL Redirecting Techniques using .htaccess
  • Custom 404 Error Page
  • Introduction to Offsite Optimization
  • Submission to search engines
  • Google Link Scheme guidelines
  • Linking Building Methodology
  • Types of Linking Methods (One Way, Two Way and Three Way Links)
  • Links Analysis Tools
  • Directory Submissions
  • Social Bookmarking
  • Local Business Listing
    • Importance of Local Listing
    • Submission to Google Places
    • Ranking on Top of Local Results
    • Factors for Local Rankings
  • Using Classifieds for Inbound traffic
  • Generating Links from QA sites
  • Blogging and Guest Blogging
  • Press Releases
  • Social Media Marketing Techniques
    • Facebook
    • Twitter
    • Google+
  • How to know whether we are hit with update
  • Tools for generating link reports
  • Link pruning process
  • Disavow Tool
  • Website Position Analysis
  • Website Monthly Reports
  • Paid Tools for monitoring SEO campaigns
  • Installing Analytics in Site
  • Generating Reports
  • Goals and Conversions
  • How Adsense Works
  • Adsense Guidelines
  • Website ideas for online earning
  • Understanding Adsense dashboard
  • Different types of payment model (CPC and CPM)
  • Types of Ad Formats
  • How to choose correct ad formats
  • How to select profitable niche
  • Tracking multiple website with channels
  • Blocking competitor ads on our site
  • Reporting and Analysis
  • Integration of Adsense with YouTube Channel
  • Linking Adsense with Analytics
  • Other Ad Networks
  • Affiliate marketing networks

Search Engine Marketing (SEM)

  • Benefits of Search Engine Marketing
  • Adwords Vs. Microsoft Ad center
  • Types of Search Marketing (PPC, CPM and CPV)
  • Account Creation
  • Billing Types
  • Adwords Interface
  • Basic Adwords Terminology
  • Recent updates in Adwords
  • Account structure in Adwords
  • Limits in Adwords
  • Types of Campaigns
  • Search , Display, Search & Display, Online Video
  • Location Settings and Advanced Settings
  • Language, Networks and Devices
  • Bidding Strategies
  • Budget Settings
  • Schedule: Start date, end date, Ad scheduling
  • Ad delivery and Ad Rotation
  • Ad groups Structure
  • Example Ad groups
  • Keyword Match Types
  • Broad Match
  • Phrase Match
  • Exact Match
  • Negative Match
  • Keywords Bidding
  • Structure of Ad
  • Character Limits
  • Landing Page Quality
  • Keywords in Ads
  • Guidelines for Ads Creation
  • Restricted categories
  • Location
  • Product listing ads
  • Site links
  • Call
  • Social
  • Dynamic search ads
  • App
  • Reviews
  • Quality Score and Ad Rank
  • Filters and Segments
  • Column Customization
  • Search Terms
  • Auction Insights
  • Keyword Reports
  • Labels
  • Automate Rules
  • Keyword Diagnosis
  • Dimensions Tab
  • Setting a Display Network Campaign
  • Concept of CPM and Branding
  • Types of Targeting
  • Automatic Placements
  • Manual Placements
  • Topics and Interest
  • Remarketing
  • Ad Formats for Display Network
  • Display Planner Tool
  • Contextual Targeting Tool
  • Setting a Video Campaign
  • YouTube Targeting Methods
  • Cost Per View (CPV) Bids
  • Type of YouTube Ads
  • Audience and Auto target Tab
  • Opportunities
  • Change History
  • Conversions
  • Google Analytics
  • Account Access Levels
  • Google Merchant Center
  • Keyword Planner
  • Display Planner
  • Ad Preview and Diagnosis
  • My Client Center

Social Media Optimization

  • What is Social Media
  • Benefits of using Social Media
  • Social Media Strategy
  • Social Media Metrics in SEO
  • Facebook Optimizations
  • Twitter Optimizations
  • Google Plus Optimizations
  • Linkedin Optimizations

  • Training by Working Professional from MNC companies
  • Project guidance taken care by IT Experts
  • One can easily get placed with tied up companies
  • Classes on sample projects & assigned to work with live project
  • Proper training for your bright future
  • 30 Days
  • Any graduates
  • Freelancers
  • Web designer/developer
  • Web master / Digital Marketing Executive
  • Firstly, One should be keen to learn
  • Working Knowledge in Computer
  • Working Knowledge in Internet

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